BIG BROTHER, big media and jade-size money

I'm working on a theory here that much of the bathos surrounding Big Brother lately, has been completely manufactured. Here it goes:

From watching the news, it became clear that Jade Goody had a contract with Big Brother when she went to India to join the show there. It might have been in the interest of BB to give her a contract so that she could redeem herself. That's low-brow, but not bad. It was only during the India show that we discovered that her previous cancer tests had proven very bad. So, she's now terminally ill.
Why is it that I'm assuming that she made the promotional contract for big bucks (where BB helps promote her), before all of this mess started, when she was just an actress (I think). In other words, the contract was for all the above: the BBshow including the racist comment, the redemption, and (importantly- here's the theory) the cancer story knowing full well, in advance of the contract, that she was terminal, or at least really badly-off.
Although it has brought cancer testing to the forefront, so more people in this cancer-ridden country will get tested and saved, it has also made BB a staple of the modern news (even though everything else about the show is fakery), cementing its place and guaranteeing future income.
Why am I so cynical? I'm not sure, but in the age of non-news, and pre-packaged news, why shouldn't I think it's a set-up. The only thing which has saved BB from ridicule for milking a woman's death has been the secrecy of the start date of the (imagined?) contract. So, when did it start?